Cookies and advertising measurement
When you first visit, we ask whether we may use cookies to measure visits and to see how our adverts perform. You can say no and still use every part of the site, get a quote and book.
Your choice. We keep your answer in a cookie called redraw_consent in your browser for up to six months, so we do not have to ask on every page. It holds your yes or no and the date. The Lancaster Minibuses website and our online quote form at portal.lancasterminibuses.com share it, so you are asked once. You can change your answer at any time with the “Cookie settings” link at the bottom of the page.
If you say yes to measuring visits, Google Analytics sets cookies that tell us how many people visit, which pages they read and roughly where they came from.
If you say yes to measuring our adverts, Google Ads sets cookies that let Google connect a visit that began with one of our adverts to a quote or a booking made later.
If you say no, or do not answer, those cookies are not set. Google’s measuring code is still on our pages, and it still tells Google that a page was opened or a quote was requested. That message includes the address of the page (which can contain the reference of an advert you clicked), your internet (IP) address and details of your browser, and, for a quote, the quote’s reference number.
Facebook. We also use a Facebook pixel to see how our Facebook adverts perform. It is not loaded, and nothing is sent to Facebook, unless you say yes to measuring our adverts.
What we keep ourselves. Whatever you answer, when you ask for a quote we keep, with the quote, how you reached us: the reference of the advert you clicked if there was one, any campaign label on the link, and the website you came from. We use this to see what our advertising brings in. We also keep your answer to the question above with it. We count visits to our website with our own system, which uses no cookies and stores nothing on your device.
What we tell Google Ads. Each night we report to Google Ads which advert clicks led to a priced quote or a paid booking, with its reference number and its value, so we can tell which adverts are worth paying for. We never include a name, an address, a journey or payment details. If you said no to measuring our adverts, you are never included in that report.
Google’s own account of how it uses this information is at policies.google.com/technologies/partner-sites.
Mailing Lists
As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.
We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Danny Roper.
Booking Data
When you make a booking online, over the phone or in person, your name, pick-up address data, email and contact number will be stored in our bespoke booking system. We require this information to contact you about your booking, and to know where to collect you from. Please be assured that we do not share your personal details with any other company without your consent.
Access to your personal information
You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer Danny Roper at danny@redrawtravel.com
Changes to this privacy notice
This privacy notice comes into effect on 25th May 2018. It was last updated on 14th November 2026, to describe cookies and advertising measurement. We will review and amend the notice if required on an annual basis and make you aware of any changes via email.
